Position Summary: The Director of Marketing & Community Engagement is responsible for managing the day-to-day marketing functions of Hancock Federal Credit Union by executing strategies that strengthen HFCU’s brand, enhance member engagement, and expand community presence. This role combines traditional and digital marketing techniques to deliver campaigns that support membership growth, elevate the member and employee experience, and represent the credit union positively in the community. The Director develops and implements creative, data-informed strategies that enhance HFCU’s brand, support product and service adoption, and reinforce our presence as a trusted community partner. The role serves as the strategic owner of the credit union’s communications, marketing analytics, and community engagement activities to deepen the credit union’s local impact.

Duties and Responsibilities:

Marketing Strategy & Planning:

Develop, implement, and oversee a comprehensive marketing plan aligned with the credit union’s strategic objectives.

Research and recommend product or service enhancements to improve member experience and meet evolving financial needs.

Prepare and manage the annual marketing budget to ensure marketing resources support strategic priorities.

Analyze marketing data and performance to measure effectiveness, identify trends, and make recommendations for improvement.

Campaign Development & Execution:

Envision and execute creative marketing campaigns across multiple channels including print, digital, social media, radio, and direct mail.

Monitor and evaluate the effectiveness of campaigns, adjusting strategies as needed to drive results.

Coordinate member communications regarding promotions, product updates, and new services through newsletters, announcements, and targeted messaging.

Partner with internal teams to support product launches, service updates, and communications.

Digital & Social Media Management:

Manage the credit union’s digital presence, including the website, social media, email campaigns, and online reputation.

Develop and manage engaging social media content across platforms such as Facebook, Instagram, and LinkedIn to increase interaction and visibility.

Maintain up-to-date digital content that reflects current promotions, education topics, and credit union updates.

Member & Community Engagement:

Coordinate member surveys, analyze feedback, and report findings to leadership.

Plan and conduct financial education events for members, businesses, and the broader community.

Serve as a visible ambassador of the credit union by participating in local organizations, events, and initiatives.

Organize and promote credit union staff involvement in local events, sponsorships, and financial literacy initiatives.

Build and maintain external relationships that support business development, drive membership growth, and connect members to appropriate credit union services.

Collaboration & Support:

Partner with vendors to produce professional marketing materials and manage related contracts.

Respond to member inquiries regarding marketing promotions and programs.

Assist the President/CEO, Board of Directors, and senior leadership with public relations and media-related matters.

Provide training and resources to staff to ensure they are knowledgeable about promotions, campaigns and product offerings. Encourage a proactive service culture where employees confidently promote credit union products and services to drive growth.

Collaborate with managers and departments to ensure consistent communication and brand representation across all channels.

Compliance & Administration:

Ensure all marketing activities comply with state, federal, and credit union regulations.

Monitor and maintain inventory of printed materials and promotional items.

Adhere to all credit union policies and procedures, including BSA/AML/OFAC requirements.

Perform other duties as assigned.

Qualifications & Skills

Education & Experience:

Bachelor’s degree or equivalent combination of education and experience.

Minimum of two years of marketing experience; financial services experience preferred.

Skills & Knowledge:

Strong communication, organizational, and relationship-building skills to support effective collaboration across the credit union and in the community.

Strong analytical mindset with the ability to interpret data, assess ROI, and leverage marketing analytics to drive informed decisions.

Proficiency with digital marketing platforms, social media management, and content creation tools.

Ability to effectively manage multiple priorities, meet deadlines, and exercise independent judgment.

Self-motivated with a high level of initiative, accountability, and professional presence.