Small Business Workshop: Preparing for the Holiday Season

Wednesday, August 10, 2022 (8:30 AM - 9:30 AM) (EDT)


Now is the time to prepare to be ready to maximize sales and profits this holiday season! There are opportunities for all retailers to put more money inside their cash register tills this time of year rather than leaving $20’s, $50’s and even $100’s lying on the sidewalk.

Retailers will learn:

  • Pre-Holiday marketing to build your shoulder season
  • Hiring and training seasonal employees
  • Understanding your “Holiday Shopper”
  • Holiday windows that pull people inside the store
  • Maximize your Holiday merchandise assortment
  • In-season marketing to increase foot traffic.

In addition, Anne Cole, business advocate in merchant services, will be discussing how to gain cash flow for holiday buying and making sure your credit card processing is in tip top shape. Let's make this holiday season the most profitable one for your business!

About Cathy:
Cathy Nagle Ervin is a seasoned professional specializing in the training and coaching of retail professionals and managing multiple store operations. With over 30 years of experience in the retail industry, Cathy has gained tremendous experience working for companies like Barnes & Noble College Division, PetSmart, Eastern National and Annie’s Creative Studio.

Cathy served as the Content Manager for Annie’s Creative Studio where she created instructional training videos for crafters all over the world. Prior to this position, Cathy worked as the Great Lakes Regional Manager with Eastern National. Eastern National is a non-profit cooperative association that operates retail gift stores in national parks and other federal agencies. In this position, she was responsible for all hiring, training, product development, merchandising, and inventory control across retail stores in as many as eleven states.

In addition to her work with Eastern National, Cathy has created As a WhizBang Training Certified Retail Coach, Cathy works with other retail organizations to train them on best practices within the industry. Through intensive online or in person sessions, Cathy endlessly works to ensure that her clients understand just how to perform most effectively and efficiently in a retail environment.

Further speaking to her professional experience, Cathy is certified thru the International Council for Certified Online Training Professionals effectively solidifying her standing within the online training industry.

Cathy has presented at national conferences and webinars for the Museum Store Association and Public Lands Alliance. She has served as Secretary for the Board of Directors of the Museum Store Association.

Findlay-Hancock County Chamber of Commerce
123 East Main Cross Street
Findlay, OH 45840 United States
Event Contact
Doug Jenkins
(419) 422-3313
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Wednesday, August 10, 2022 (8:30 AM - 9:30 AM) (EDT)
Networking Event
Educational Event
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