Description

In organizations of various sizes, HR professionals often find themselves in need of marketing and PR skills to navigate the daily demands of human resources, most specifically in the areas of recruitment and retention where messaging is so important to talent strategies. Meg Adams brings her wide breadth of experience in journalism, education, and marketing strategies to her daily work through her media production company, Homeplace Creative, where they work with a variety of businesses to identify, craft, and tell their story in a way that engages and connects. Join us as Meg breaks down some marketing basics (specifically geared toward HR professionals) and share some ways she’s worked with local businesses to use storytelling as an effective recruitment & retention tool. 

Megan (Meg) Adams, PhD, is founder and CEO of Homeplace Creative. Upon receiving her PhD in Rhetoric & Writing from Bowling Green State University with an emphasis in digital storytelling, Dr. Adams founded Homeplace Creative as a media production company devoted to helping organizations tell impactful stories across media platforms. Her own stories have appeared in news outlets and peer-reviewed academic journals in rhetoric and writing. Dr. Adams also teaches as an Associate Professor of Communications at The University of Findlay. 

REGISTER HERE: FAHRA May Registration